Born Free relaunches with baby gear

Born Free - March 18, 2019

Born Free, the bottle company that made the first ever BPA-Free bottle, is back. I remember them from years ago, they were always on top of the latest in eco-friendly products. BPA-Free before anyone else and they brought back glass bottles as a thing too.

But as more companies started to create the same products, they stopped production. 

Well now the company is back, but as a baby gear company. And check out these awesome new innovative products, all coming at the end of this month when their site launches.


The Nisa Playard creates a safe place for your little explorer and sets up in seconds for a day at the beach, the park, or even your living room. The unique, pop-open design opens and closes with ease and is ultra-portable. The removable, oversized canopy with mesh panels protects babies from the elements while allowing proper ventilation. Plus, it folds with the canopy attached.
And another playard, the Siba, has it all for the modern family. Lightweight and ultra-functional, its pop-open design makes it easy to open and close in seconds, not to mention move from room-to-room or beyond. Featuring 3 modes of use, it seamlessly integrates a removable napper, changer, and playard with padded mat in a sleek, stylish design. Plus, premium machine-washable fabrics make cleaning easy. You’ll have everything you need to care for baby at home or even on-the-go with the included carry bag.






Babywearing is simple and easy with the Born Free Wima carrier. With 4 modes of use, we’ve covered every position you need to enjoy the benefits of this time-honored tradition. A thoughtful, easy to use design allows the front to open completely and provides a simple, stress-free experience when positioning baby. Premium fabrics and a chic, neutral fashion ensures that mom, dad, grandma, or anyone looks stylish while wearing. Supremely functional, the wima is completely adjustable for the wearer and includes a removable infant head support and hood, adjustable infant seat, storage pockets, pacifier loop, key ring, and carry bag.

This is my favorite product! How hard is it to a find a modern entertainer? Introducing the next generation in baby entertainment. The Born Free Zuta activity center provides the best in infant play and development in a clean, modern design that fits seamlessly with any décor. The height adjustable legs allow for perfect positioning of baby and a longer period of use as they grow. The spacious, supportive seat turns 360-degrees to encourage discovery and motor skill development, and removes for easy cleaning. Beautifully designed, removable toys can be repositioned to keep baby’s interest. The zuta can go anywhere you do with an easy, compact fold and its own carry bag.



Welcome to a new stroller experience. The Born Free Liva compact fold stroller was designed to include the features experienced parents know are essential, minus the heavy bulk of a full-size stroller. This exceptional stroller has a lightweight frame and small footprint for easy maneuverability in the tightest spaces, as well as a super compact, one-hand fold perfect for travel or tucking under a table in your favorite café. Plus, all “extras” come standard: rendered in premium fabrics with an included parent cup holder, cell phone holder, child cup holder, flip-flop friendly brake, large storage basket, and its own carry bag. Plus, the oversized canopy, multi-position recline, and smooth glide wheels ensure your baby will always enjoy the ride. Did we mention that it can be used from birth with your favorite car seat*, no adapters needed? The Liva compact fold stroller is an elegant all-in-one solution for parents on the go.

Accepts Graco® SnugRide® Click Connect™, Chicco® KeyFit® 30, and Chicco® Fit 2® car seats - no adapters needed!


Play, soothe, rest. The multi-tasking Born Free Kova baby bouncer does all three while remaining stylish and compact. Designed with premium fabrics and a soft, comfortable newborn insert, it’s ready to use from day one. The multi-position recline allows you to easily switch between bouncing or rocking in a snap. A removable toy bar features two plush, black-and-white toys to provide high-contrast fun while encouraging visual development. When it’s time for storage or travel, it folds up compactly with just one hand, and easily slides into the included carry bag.

New Mima Champagne Edition

- March 15, 2019



Stand out from the crowd with the new Mima Champagne Edition, sporting a new champagne chassis – exclusive to this elegant edition. Treat your little one to the best of the best, and stroll in exquisite style. Matching golden-toned accessories make this product a gold lover’s dream.

Availabe in the Xari, Zigi and Moon.



Joovy introduces the Kooper stroller

Joovy - March 11, 2019


The new Joovy Kooper is small, but mighty. And while there are a LOT of tri-fold strollers on the market, Joovy has been quietly working on this one for years and it has paid off.

● Tiny-car friendly compact fold
● Bigger and smoother wheels than any other compact stroller
● The ONLY compact stroller in the US with a tray that folds with it
● Plenty of elbow room with the widest seat EVER

Joovy took every part of the compact, tri-fold stroller and made it BETTER. Better wheels for an effortless push, more space for kids and stuff, and the sturdiest design ever. The Kooper puts the competition on notice, with an uplevel to every aspect of the tri-fold stroller’s design.

Available now.

Maclaren introduces the Atom Style Set Stroller

maclaren - March 09, 2019

It has been a while since Maclaren introduced a new stroller, but here we go!

Introducing the Atom Style Set stroller - a smart product for a smarter generation - designed with thoughtful standards for modern travel. The atom style set is super lightweight and small enough to travel in the overhead cargo of airplanes.

Designed to meet the needs of families across space and time: car seat compatibility for the smallest of passengers, a multiple seat recline for curious explorers and super lightweight and compact fold for jet setters. The style set is fully loaded with key accessory essentials, including a Raincover, Infant Comfort Pack, Seat Liner and Storage Bag - ready to roll right out of the box.

Gap acquires Janie and Jack, Children's Place acquires Gymboree

janie and jack - March 03, 2019



As you may have heard, Gymboree Brands filed for bankruptcy in January. They have been looking for a buyer while closing all stores in the US and Canada and having HUGE sales. There is still quite a lot of stuff left at JanieandJack.com

But now a buyer (or two buyers actually) have been found. Gap will acquire Janie and Jack, as they look to expand their brand after splitting with Old Navy. And Children's Place will acquire Gymboree and Crazy 8 also. According to USA Today, Gap will pay about $35 million and Children's place about $76 million.

It's unknown if this means any future Gymboree Janie and Jack or Crazy 8 stores will open. Probably not any time soon. Gap is planning to close half of its stores over the next two years.

Stokke introduces Serene Pink

Stokke - March 02, 2019



A new color for the Tripp Trapp highchair! Serene Pink is new for Spring! Inspired by blooming cherry blossoms, this new color is available for both the Tripp Trapp and also the Baby Set. Monogramming is also available.