Introducing Aden + Anais White Label

February 28, 2017

Introducing Aden + Anais White Label, a new boutique collection created for moms with an eye for design. This highly-curated collection featuring unique prints, bold colors and breathable muslin will be sold exclusively in premium boutiques and specialty stores nationwide.

The first-ever white label collection features six unique watercolor-inspired prints in eye-catching colors and coordinating patterns. Each print graces aden + anais’ most coveted muslin baby products, including multi-purpose swaddles in single and 3-pack ($16; $38), the ultra-absorbent single bandana bib ($9.95), the bib-and-burp-cloth-in-one burpy bib® 2-pack ($22), and the cozy dream blanket™ ($49.95). All items are made from the brand’s signature 100% cotton muslin, a soft, breathable fabric that allows for airflow ensuring baby’s ultimate comfort and parents’ peace of mind.

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