Did you know for every two new moms who start breastfeeding, at least one stops earlier than intended? Some stop out of concern for how much milk baby is getting. That is why Medela is excited to launch the PersonalFit Flex™ breast shields to help moms pump over 11 percent more breast milk, faster – its oval-shaped design, the Flex shield offers comfort, convenience and efficiency.

Introducing Sonata with Smart Solution™, the highest-performing personal-use breast pump yet. Sonata redefines Smart. With Smart SolutionTM, Sonata connects to a comprehensive, award winning, one-of-a kind digital breastfeeding support app, MyMedela® to track baby’s activities and get unlimited access to clinically-proven support and expert tips. Featuring the exclusive, clinically developed Breastfeeding Confidence Assessment, the app helps mom understand her strengths and focus on meeting her goals. Through MyMedela, mom receives encouragement based on her goals, as well as real-time notifications directly to her smart phone, reminding her to charge her breast pump or complete her recent pump sessions. Timers and alerts also help mom stay on track.

Sonata is Quiet. Medela’s engineers, who are also parents, recognize the value of quiet, especially when it might mean waking a sleeping baby or disrupting a conference call. Sonata is Medela’s quietest breast pump yet, for discretion wherever mom may be, including late night pumping sessions.

Sonata is Performance. Research has shown that most moms don’t breastfeed as long as they intend and most worry about their supply. Establishing a strong breast milk supply early is important to meeting breastfeeding goals. Sonata features hospital-level performance inspired by Symphony®, Medela’s multiuser breast pump, in a portable, two-pound personal-use breast pump to help more moms make that transition to home.

Available January 2017.