This new 4Moms edition newborn insert celebrates the gift of rainbow babies, while also raising donations to support families who are struggling with infant and pregnancy loss.

The Little Rainbow newborn insert features a gender-neutral reversible design complete with a fun rainbow pattern on one side and a simple polka dot pattern on the other. Five percent of each sale will be donated to Project Sweet Peas’ bereavement support program - a national non-profit that empowers and supports families of fragile infants.

If they sell out by the end of April, 4moms will double the donation and give 10% of each sale to support families in need, so make sure to get yours now!

The newborn insert can be used with any 4moms infant seat, including the mamaRoo4, rockaRoo, and bounceRoo to provide additional comfort and support for newborns and smaller babies, and is machine washable.

Meet the newest member to the Uppababy family - the Knox Convertible Car Seat. From baby to big kid, the Knox is packed with innovative, industry first, safety features.

Knox features a Multi-Directional Tether. When used in rear-facing mode, the Multi-Directional Tether reduces crash forces by 45%* (*Data based on crash tests conducted at independent labs in the United States.)

Knox also has Koroyd® Technology. Developed from aerospace safety research, innovated for action sports, and now built into the base of the KNOX car seat, Koroyd provides more advanced impact protection.

Looking for a NATURAL newborn pacifier? It's here! Made from the natural rubber of the hevea brasiliensis tree, Bebe Au Lait's new Natural Rubber Pacifiers come in two size to fit even the smallest mouths. The one-piece design is both safe and comfortable for your baby. BPA, Paraben and Phthalate free. ⠀⠀⠀

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Now available in 3 color ways at Target and Bebeaulait.com!

The Boon Grub High Chair: Sleek in style, with the features you really WANT from a high chair. Easy to clean?  Boon has you covered. There’s no need to scrub Grub. The whole seat removes for a really easy clean in the dishwasher. The tray and seat pad are machine friendly too. Adjusts to your home? Check. Use it as easily at the counter as at the table. Grows with your child? You bet! With an adjustable tray and 5-position footrest, you can give your kid a custom fit all the way up to age 6.

The all new B-Safe Gen2 pairs trusted Britax safety with thoughtful details that make a big difference. Its sturdy build with a steel reinforced base and SafeCell crumple zone gives you peace of mind while you’re on-the-go. Full body protection surrounds baby’s head, neck & torso. With a spacious seating area & tagless smooth-touch knit fabric, your little one is comfortable for the ride. SafeCenter LATCH makes it easy to achieve secure installation, every time.

Coming this month.

Britax just introduced their brand newest SafeWash Knit Fabric in iconic Cowmooflage. The much loved pattern is back for 2021 with a redesign and is now available on new seats with SafeWash.

SafeWash fabrics are naturally flame retardants so parents don’t have to worry about their child breathing in any toxic chemicals. It gets its name SafeWash because it is safe to machine wash and dry.

Cowmooflage SafeWash is available for the B-Safe Gen2 FlexFit infant car seat, the Boulevard ClickTight Convertible Car Seat and the Grow With You ClickTight Harness-2-Booster Car Seat starting at the end of the month.