Fjord Blue is the latest Tripp Trapp color

Stokke - September 22, 2022

Fjord Blue, the newest color in the Tripp Trapp family 

Timeless and enduring – like the Scandinavian fjords themselves, Tripp Trapp Fjord Blue grows with your child, and can be used into adulthood and enjoyed for generations.

The new color Fjord Blue is fresh, uplifting and infuses any interior with a wash of tranquil vibes and warm color.

Versatile, yet bold enough to make a statement, the Tripp Trapp® chair in new Fjord Blue is a brilliant way to bring the beauty of Scandinavian nature into your home. 

The Bugaboo Giraffe Highchair

Bugaboo - September 06, 2022

Meet the all-new Bugaboo Giraffe!

This flexible chair grows with your child, from their earliest days through their toddler years. Best of all, you can adjust it in seconds - no tools needed! The Giraffe  offers five seating solutions in one, thanks to easy snap-on accessories like the newborn seat, baby seat, tray, cushions and frame for the rocker.

Available in 3 colors this Spring.

Diono launches customer rewards program

Diono - August 25, 2022

Leading American car seat brand Diono is rolling out a new program to reward community members for engaging and celebrating the joy of the journey, together. Based on a points and tier system, the VIP Rewards program gives Diono customers access to early discounts, free annual gifts, and additional perks. It’s a way for Diono to say thank you to costumers for joining and participating in the growing Diono community.

VIP Rewards also includes a referral program, which allows customers to share the ‘Diono love’ with their online and IRL networks. Members get a unique referral code to share with their friends, family and other community members. Each person who signs up using the code will get $20 off a purchase of $150 or more, and the referrer will be rewarded with points that can be redeemed for cash discounts.

VIP Rewards members get free points on their birthday and their anniversary. They can earn points in a variety of ways, including:

· Shopping and creating an account.

· Reviewing a Diono product.

· Following Diono on social media.

· Reading a Diono blog.

· Referring a friend.

The more points accumulated, the more benefits are unlocked. Customers in the USA and Canada can sign up for VIP Rewards any time at (U.S.) or (Canada). Anyone who signs up for a Diono account is automatically enrolled in VIP Rewards. Visit for full details on this exciting new program.

DockATot expands luxury offers with Sleep Essentials

- August 06, 2022

DockATot has expanded its luxury offerings of baby and nursery must-haves with the addition of Sleep Essentials - including Sleep Bags, Rompers, and Swaddles. The new items are now available to purchase on, and will roll out in retail stores and websites over the remainder of the year.

Their swaddles, sleep bags and rompers have been uniquely designed and offer buttery-soft fabrics and elegant finishes to support and enhance rest time. The sleeping bags come in sizes 0-6 and 6-18 months and the rompers come in sizes 18-36 months.

New Halo BassiNest Swivel Sleeper 3.0.

Halo - July 27, 2022

As experts in safer sleep, Halo upgraded their best-selling BassiNest with the all-new BassiNest Swivel Sleeper 3.0. The only bassinet that swivels 360° is now a 2-in-1 system that transforms from bedside sleeper to portable nest, becoming a safe lounger and nap space for around the house. Sleep next to your little at night and stay close to them throughout the day.

BassiNest 3.0 also includes signature features – swivel for closeness, easy lowering wall, and 100% mesh walls for visibility and airflow. It also features a sleeker silhouette with an updated base that’s over 30% lighter, but just as sturdy as the original. Plus, the sleep area becomes extra breathable when paired with the DreamWeave pad, for additional peace of mind and comfort. Compatible with all BassiNest accessories, including the Newborn Insert.

Baby Jogger x Robin Arzón Summit X3 Jogging Stroller

Baby Jogger - July 21, 2022

As a parent, you're resilient, powerful, and made to tackle more, all with the Baby Jogger® Summit™ x Robin Arzón Jogging Stroller at your side. Designed in partnership with marathon runner and fitness instructor Robin Arzón and inspired by her hustle, this stroller/jogger hybrid outmaneuvers other jogging strollers on any terrain. All-wheel suspension and a unique, hand-operated deceleration brake provide increased control and added safety as you hit the pavement, making you unstoppable. Bold black and dazzling gold accents—from the rims to the stitching to the tone-on-tone seatback print—raise the bar on style. The gold grid print on the canopy interior is inspired by the streets of New York City and designed by a local NYC artist. Vegan leather harness covers, reflective canopy accents, and a gold-stitched safety tether complete the sleek look. This jogging stroller is equipped with a handlebar-mounted swivel lock for your convenience. Simply flip the lever to lock the front wheel when you're ready to tackle your marathon prep, or release to swivel mode for walking. Customize your running stroller with the following available accessories (sold separately): Baby Jogger®/Graco® car seat adapters, pram, glider board, child tray, and weather shield. The Summit™ X3 Jogging Stroller is designed to keep up as you hustle like a mother.


Stokke 50th Anniversary Tripp Trapp

- July 16, 2022

When Tripp Trapp® was first introduced, it revolutionized the entire children's seating category. No one had seen anything like it. Brilliant in its simplicity, it could be comfortably used at every stage of childhood and beyond.

To celebrate the milestone of the chair that grows with the child, Stokke is proud to offer a truly exceptional, limited edition anniversary collection. Quality artisan-ship lies in precision and detailing. In this spirit, Stokke has put a great deal of extra thought into their Limited Edition Ash chairs to make something memorable.