Ready to go with room to grow! The Poplar™ convertible car seat takes the stress out of moving to the next car seat stage thanks to the patented ClickTight® installation and slim SpaceSaver™ design. This convertible car seat accommodates up to 50 lbs when installed rear-facing and easily switches to a forward-facing car seat as your child grows. ClickTight technology provides fully open seat belt paths that are clearly labeled and easy to access, and the automatic tensioner takes care of the tightening. This baby car seat lets you easily adjust the 14-position no-rethread harness and headrest to help create the perfect fit. 

Slim outside and spacious inside, this convertible car seat features 17-inch SpaceSaver™ technology designed to fit 3-across* without compromising on trusted Britax safety and premium comfort. The rear-facing car seat includes a patented SafeCell® crumple zone and a V-shaped top tether to help manage crash energy. Carbon steel frame and belt paths provide strength and stability. The car seat cover fabrics are naturally flame-retardant with no added FR chemicals, and they’re safe to machine wash and dry time and again.

Travel with confidence with the Britax Willow SC Infant Car Seat. This travel car seat includes an Alpine car seat base for secure attachment in your vehicle. First-time jitters? Gone. Britax is the only brand with ClickTight® technology so you know it can be installed securely on the first ride and beyond. The RightSize™ system provides adjustment points at the hips, shoulders and between the legs to help you find the perfect fit from the start. Made for multitasking, this Britax infant car seat features an aluminum carry handle that easily adjusts with one hand to keep the other hand free. The lightweight design makes transport a breeze and the SpaceSaver™ design frees up backseat space while giving your child plenty of room for the ride. Plus, the removable car seat cover is washer- and dryer-friendly, which means no more hand washing or waiting for fabrics to air dry. When it's time to cruise, you can attach this Britax car seat to the Britax Brook, Brook+ or Grove stroller in both parent-facing and forward-facing modes.

The Britax Grove Modular Stroller is built to elevate your everyday routine as a parent. With thoughtful extras like a stroller bumper bar for added comfort, an expandable canopy for more coverage, mesh windows for extra ventilation, and all-wheel suspension, you can easily customize this stroller. Made for children up to 50 pounds, this baby stroller features six different strolling positions, includes a washable CozyFit insert, and is compatible with select car seats.

Coming Soon.

The all new B-Safe Gen2 pairs trusted Britax safety with thoughtful details that make a big difference. Its sturdy build with a steel reinforced base and SafeCell crumple zone gives you peace of mind while you’re on-the-go. Full body protection surrounds baby’s head, neck & torso. With a spacious seating area & tagless smooth-touch knit fabric, your little one is comfortable for the ride. SafeCenter LATCH makes it easy to achieve secure installation, every time.

Coming this month.

Britax just introduced their brand newest SafeWash Knit Fabric in iconic Cowmooflage. The much loved pattern is back for 2021 with a redesign and is now available on new seats with SafeWash.

SafeWash fabrics are naturally flame retardants so parents don’t have to worry about their child breathing in any toxic chemicals. It gets its name SafeWash because it is safe to machine wash and dry.

Cowmooflage SafeWash is available for the B-Safe Gen2 FlexFit infant car seat, the Boulevard ClickTight Convertible Car Seat and the Grow With You ClickTight Harness-2-Booster Car Seat starting at the end of the month.

Enjoy cooler strolls with the Britax B-Clever Stroller. It’s designed with breathable fabric, a mesh seatback and vented sidewalls and seating area to keep your baby comfy. The ventilated canopy has a peek-a-boo window so you can check in on your child without stopping. Plus, one-hand quick-fold means it’s easy to close and keep going.

Travel in luxury, wherever you go with the B-Free Premium Stroller. It’s designed with a stain-resistant, Nanotex-treated fabric, and a stylish leatherette handlebar that adjusts to fit parents of all heights. The expandable canopy is ventilated for cooler rides, and the no-rethread harness easily adjusts as your child grows. Create the perfect travel system using the included adapters for Britax, Maxi Cosi, Cybex and Nuna.

The Britax Grow With You Clicktight Booster Seat features Britax’s awesome Clicktight technology, which gives you a perfect installation every time. The harness is removable for when your child is up to the next stage. Plus 2 layers of side impact protection and crumple zone technology in the base help keep crash energy away from your child.

Harness mode 25lbs – 65 lbs; Booster mode 40 lbs -120 lbs.

The B-Free Premium stroller features Nanotex technology resists stains, moisture, and odor – and is soft to the touch (on stroller and ICS). Leather handle elevates the look and feel.

You can get this single version (it's the black model) here and the travel system here (it comes in Cowmooflage, my favorite Britax fabric!)

The new releases from Britax just keep on coming. The B-Lively stroller features all-wheel suspension and a lightweight design for everyday strolling. Even the stroller is a smaller design than your average Britax, it has an extra-large storage basket with front access and a one-handed fold.

It's also car seat compatible and available as a travel system.

There have a been a lot of new releases from Britax this year and they are not slowing down. The new Dual Comfort collection combines a uniquely breathable design with an innovative new moisture wicking fabric that absorbs wetness 25 percent faster, keeping kids cooler and drier.

“Most parents have unbuckled an uncomfortable baby from a hot car seat at some point in their travels,” said Brian Hakeem, Britax Senior Product Manager. “Our Dual Comfort Collection features a light-grey fabric that offers ventilated channels to improve air flow. A black fabric with a wicking technology also pulls away sweat, heat and moisture even on the hottest summer days.”

The collection is available on the B-Safe 35 infant car seat, the Marathon Clicktight convertible, the Midpoint booster seat, the B-Agile stroller and the B-Safe 35 travel system. It is exclusively at Target.

This is the new upgraded version of the Britax infant seat. The B-Safe Ultra is for babies 4-35 lbs.It features two layers of side impact protection plus the patented Britax SafeCell Impact Protection system. It is also Britax single stroller compatible.

Other upgrades include a European belt path so you can use it without the base and an upgrades belly pad for easier buckle use.

It is available now in the cool mesh fabrics and the others are coming soon.

Yes, you read that right. Spill and stain resistant material on baby gear! And Nanotex is also naturally fire retardant and free of PFOS, PFOA, heavy metals, phenols, phthalates, odor & skin sanitizers. Furthermore, the Nanotex chemistry does not leach, by design, so nothing can transfer from the textile to skin.

Coming in May.

The latest lightweight stroller from Britax offers their smallest, most compact fold yet. The new B-Mobile Stroller is designed to make family life on-the-go easier for both parents and baby. When you want to leave your larger full-service stroller at home, the B-Mobile comes through in the clutch - easy to navigate, transport, and store during every day errands to fun weekend activities.

Unlike many strollers in its class, the B-Mobile offers the convenience of a smart, compact fold with a hands-free carry option, near-flat recline for napping babies and toddlers, and a canopy that provides extra protection for your child on sunny or rainy days. Before heading out, store all of your must-have baby gear and belongings in the large storage basket that can be easily accessed by lifting the adjustable calf rest. Designed for the safe mobility of newborns and toddlers, this lightweight stroller offers travel system compatibility by simply clicking any Britax infant car seat into the included Click & Go adaptors. When using the stroller without the car seat attached, it accommodates children up to 55 lbs.

The Britax B-Mobile stroller (MSRP: $159.99) is available in Apple (lime green), Ruby (red), Cobalt (blue), and Raven (black). Currently sold on Amazon.com, consumers may also purchase compatible accessories, including a travel bag, rain cover and insect cover starting in April 2018.