Brtiax has a new line and this one won't break the bank.  Essentials by Britax is a line build on the basic belief that safety is not a luxury or premium feature on a seat. Safety is essential. It’s essential to design all seats with baby safety and parent convenience in mind. It’s essential to include the most important safety components on all seats. And it is essential that Brtiax test those seats to ensure each one is made up to their higher standard of safety.

And so we have the new Allegiance (left) and Emblem (right) seats. 

The Allegiance Convertible Car Seat is the perfect seat for your growing baby. Designed with Britax safety technologies to help provide children extra protection on-the-go, including SafeCell Impact Protection, a deep foam lined shell, a 10-Position Harness and LATCH. 

Emblem has an extra layer of side impact protection and an adjustable headrest, and inlcudes all the same features as the Allegiance. 

The Britax Emblem (239.99) and Britax Allegiance (199.99) will both be available in January.