This new 4Moms edition newborn insert celebrates the gift of rainbow babies, while also raising donations to support families who are struggling with infant and pregnancy loss.

The Little Rainbow newborn insert features a gender-neutral reversible design complete with a fun rainbow pattern on one side and a simple polka dot pattern on the other. Five percent of each sale will be donated to Project Sweet Peas’ bereavement support program - a national non-profit that empowers and supports families of fragile infants.

If they sell out by the end of April, 4moms will double the donation and give 10% of each sale to support families in need, so make sure to get yours now!

The newborn insert can be used with any 4moms infant seat, including the mamaRoo4, rockaRoo, and bounceRoo to provide additional comfort and support for newborns and smaller babies, and is machine washable.