Drawing upon the brand's legacy of safari-inspired style, BR Baby evokes a whimsical and adventurous spirit, with pieces featuring playful animal prints, fantastical maps, and illustrated palm trees, among other thoughtful details. Committed to being more gender-inclusive, these designs are crafted from premium fabrics and textiles made to last for the journey ahead.

The 40-piece collection includes an assortment of sleep, bodysuits, accessories, knit tops, sets, with several styles taking their cues from iconic adult pieces, featuring elements such as oversized pockets and buttons, as well as a bodysuit inspired by a women's best-selling tank. Adding a sense of wit to the collection, a limited number of "mini-me" pieces — matching looks for baby and adults — are available in addition to non-apparel items including blankets. With a price point ranging from $20 - $250, the offering includes a variety of functional knits and luxe cashmere pieces for a gender-inclusive and sustainable baby collection that can be passed down to younger siblings and beyond. Available in sizes 0 – 24 months, BR Baby is shoppable online and in stores now.